30 second advert- The stag confident and proudly walks into the room with the giant bottle of Old MAK puts its head around the bottle to rub its scent on it, and then walks out of shot. He then strolls nonchalantly back in and walks up the bottle (defying gravity) and stands proudly on the top. The stag then turns his head to look at the camera, and written in Shackleton's hand writing either side of the bottle, 'nothings - impossible'.