Leval_2_branding_and_packaging_consumerism.

The brief was to develop a product brand for a new Mackinlay’s whiskey, based on the spirit and ethos of Shackleton’s expedition find. In my research I picked up on the southern lights, which inspired Shackleton and his men to achieve great things on the expedition. I have used the amazing colours that the southern lights are to inspire the flavours in the whiskey, and I have created a whiskey spritser drink in a range of 5 flavours. My aim for the product was to recreate the dreams and inspiration created by this fusion of the southern lights and whiskey on Shackleton’s expedition. The marketing direction for the product is aimed at asking the customer to share a dream with ‘OldMAC’; a brand, which believes in the philosophy that nothing is impossible.

30 second advert- The stag confident and proudly walks into the room with the giant bottle of Old MAK puts its head around the bottle to rub its scent on it, and then walks out of shot. He then strolls nonchalantly back in and walks up the bottle (defying gravity) and stands proudly on the top. The stag then turns his head to look at the camera, and written in Shackleton's hand writing either side of the bottle, 'nothings - impossible'.

Leval_2_interactive_travel_journal_(group_project).

The brief was to create an interactive travel journal, for use on the ipad. Our aim was to allow people to be able to go back and view their journey as it happened acting as an echo of their journey. Photos, videos, and notes are all things that would be logged in on the location to then be later viewed on the ipad and also online. Once our group had decided on the direction of the app we were individually assigned roles within creating the app. My main job was to create the brand and overall aesthetic for the interactive travel journal app. The logo, designed for a wide reaching audience intends to be approachable and friendly, whilst holding onto the road map, something that is essential whilst travelling around a new place.

Leval_1_determinism.

The brief was to enlighten the public on our chosen philosophy and through the use of persuasive media lead the audience to a website. I was interested by the idea that past and future are determined, also that choice is only an illusion. I designed 3 posters, which explored determinism through typography and through perforating the path of the phrase, the future of the poster was determined, however the phrase cannot be read at first. I designed a typeface, which made it easy for the audience to peel. My aim with the posters was to interact with the audience by enticing them to tear of a letter, which on the back would direct them to the website, engaging them with the idea of determinism. The website would work in the same way as the posters, so I would aim to apply determinist thinking to the format of a website.

languages video to be uploaded